We started with the idea of the "Deployment Pillow". After seeing the need for families with soldiers on deployment to leave a large symbol of themselves at home for their children, we quickly realized that this was only the tip of the iceberg.
The value in the body pillow really comes from the ability to personalize it, this is why we offer you the ability to upload your own picture or choose one from our talented contributors. We decided to create the community-based platform so we could attract more content.